Twitter'da siyasi reklam olmayacak

DUVAR - Sosyal paylaşım platformu Twitter, artık siyasi içerikli reklam almayacağını duyurdu. Haberi Twitter'ın kurucusu ve CEO’su olan Jack Dorsey verdi.22 Kasım'da itibariyle Twitter'da artık siyasi reklam olmayacağını açıklayan Dorsey, sadece oy vermeye teşvik edebilen reklamlara izin vereceklerini belirtti. Tüm dünyada geçerli olacak karara ilişkin tweet'ler atan Dorsey, "Siyasi mesaj kazanılmalıdır, satın alınmamalıdır" ifadelerini kullandı. (HABER MERKEZİ)We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵— jack (@jack) October 30, 2019While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.— jack (@jack) October 30, 2019These challenges will affect ALL internet communication, not just political ads. Best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility.— jack (@jack) October 30, 2019We considered stopping only candidate ads, but issue ads present a way to circumvent. Additionally, it isn’t fair for everyone but candidates to buy ads for issues they want to push. So we're stopping these too.— jack (@jack) October 30, 2019In addition, we need more forward-looking political ad regulation (very difficult to do). Ad transparency requirements are progress, but not enough. The internet provides entirely new capabilities, and regulators need to think past the present day to ensure a level playing field.— jack (@jack) October 30, 2019A final note. This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.— jack (@jack) October 30, 2019

Twitter'da siyasi reklam olmayacak

Twitter'da artık siyasi içerikli reklamlara izin yok. Uygulama 22 Kasım'da başlayacak.